YouвЂ™ll also need to have a co-branding strategy and agree upon co-marketing techniques. One way to do that is to partner with a brand that shares and understands your target audience. Brand partnerships need to be a win-win for both parties involved. Both partners need to have something to gain and need to be able to provide some value to each other. The key to successful co-branding is to make it beneficial to both partners. Related: 5 Ways Affinity Marketing Will Boost Your ROIД¬o-Branding Benefits Both Parties Involved There is no new product involved, but together, their services offer added value to the customer. With this partnership, Uber passengers have the ability to create their own Spotify playlist for their ride. The Uber and Spotify partnership is an example of co-marketing. It doesnвЂ™t involve creating a joint product of their own. With co-marketing, brands align their marketing efforts to promote one anotherвЂ™s products. This type of affinity partnership differs from co-marketing. A common example is when your favorite brand or retailer partners with a credit card company for a co-branded credit card like BloomingdaleвЂ™s American Express. Or, for instance, when Nike partnered with Apple for Apple Watch Nike +. The Taco Bell/Doritos partnership detailed below is a perfect example of co-branding. Whatever that new product is, itвЂ™s a representation of both brands involved. When we talk about co-branding and affinity marketing, weвЂ™re referring to two individual brands that partner together to create a product. Here are the top co-branding affinity partnerships - and why they worked.Д¬o-Branding vs. Today weвЂ™re taking a look at some of the most successful partnerships that have happened in recent years. And sometimes, they collaborate to create a co-branded product line. Sometimes they create exclusive products for one another.

Sometimes they cross-promote each otherвЂ™s products. Brands have been partnering with other brands for decades.

Kushner, who wants to work with Israeli and Gulf companies and investors to bolster investment between Israel and Gulf Arab countries, has already approached Saudi Arabia about creating 'an investment corridor' between Israel and Saudi Arabia as a way to encourage investment between the two countries, the person said.вЂњAffinity partnershipвЂќ may be a new term, but the concept behind it isnвЂ™t new at all. He also helped negotiate a new U.S.-Mexico-Canada trade agreement. Kushner is hoping to invest in American and Israeli companies that are looking for international expansion opportunities in India, Africa, the Middle East and other parts of Asia, the person said.ДЄt the Trump White House, Kushner helped broker deals between Israel and the United Arab Emirates, Bahrain, Sudan and Morocco in a six-month flurry last year. Kushner based the firm in Miami, where he moved after Trump left office in January.ДЄffinity is expecting to raise several billion dollars 'from a combination of American institutions, and investors as well as foreign investment institutions, including sovereign wealth funds and high net worth individuals,' the person said. The person, speaking on condition of anonymity, said the hires show Affinity Partners is ramping up its activities.

Naqvi has long experience as a private equity investor, mostly recently as a senior partner at Apis, a global growth equity fund based in London.